How do you know if the time you’re spending on your online presence is worth it? Thankfully, there are ways to track and measure the value of your online presence. Most major social networks provide analytics and statistics for businesses. For your website, Google Analytics is a free and powerful tool for measuring the performance of your website.
Social Media
The internet is quickly replacing the traditional directory book (e.g. Yellow Pages) for many people. When they’re looking for a doctor, people may use the internet in different ways to find the information they need. There are search engines such as Google and Bing, social networks such as Facebook and online directories such as Yelp and TrueLocal.